There are also natural springs in the area, which were a major draw for entrepreneur William Alexander Silverwood who purchased the land in 1909. I was surprised to learn that the neighbourhood’s name, Silverwood Heights, pays homage to this historical figure. William Silverwood envisioned the springs as a solution to Saskatoon’s water woes, while simultaneously being the source of a profitable enterprise. He developed a bottling business, selling this natural spring water to eager Saskatoon residents.
The high-quality springs also attracted Chicago visionary and speculator Robert Glass. Glass envisioned a thriving industrial metropolis on Silverwood’s land with an impressive main attraction: a beer brewery using the spring water. Advertisements in The Saskatoon Phoenix newspaper from 1912-13 promise that Factoria’s brewery will put Saskatoon on the map, make Saskatoon famous, and provide up to 500 jobs.
The Factoria dream was of a self-sufficient town, complete with flour mill, hotel, restaurant, and subdivided residential plots for the workers and their families. Further expansion of the industrial village would include a CNR rail line and power lines connecting Factoria to Saskatoon. Unfortunately, these grand plans would not come to fruition as World War I began, resulting in a widespread economic decline that led to the demise of the Magical City dream.